INFLUENCER MARKETING CAMPAIGN FOR UNDERWEAR BRAND MEUNDIES: #PICTUREME

What makes someone a superhero? I designed the #PictureME campaign as a way to explore the idea of what, or who, makes a superhero. Our hand-selected participants were asked to describe their dream superhero alter ego while expanding on the idea of what it means to be a superhero. In return, they were gifted a framed original illustration, in collaboration with Framebridge, of their personalized character brought to life. The final campaign was released as a 3-part video series across all available platforms as promotional material for the MeUndies and DC Comics print collection.