post gender world: logo launch

Goal: Generate logo-based content for lifestyle brand Post Gender World launch. The goal of our client’s brand wasn’t based around simply selling material goods (the merchandise also was not finalized for the projected time of launch). Instead, Post Gender World wanted to operate as a lifestyle brand that represented an ideology, lifestyle, and philosophy. To achieve this, my team and I based our social launch around the brand’s logo. Our intention was to build awareness and create a visual identity that matched the ethics of the brand.

Creative direction, planning, and graphic design for logo-centric grid launch:

Video concept and creative direction:

Creative direction for logo-themed model-centric photoshoot: