INFLUENCER MARKETING CAMPAIGN FOR UNDERWEAR BRAND MEUNDIES: PRIDE 2021

My team and I conceptualized our campaign for the MeUndies 2021 pride collection around the central question “tell ME one thing you would tell your younger self?” Our goal was to create pride content that was inspiring, purposeful, and authentic by allowing our LGBT+ campaign partners and hand-selected influencers a chance to offer advice to their younger selves. The campaign encouraged viewers on TikTok to stitch our videos and tell us their own stories, creating an ongoing dialogue. In addition to sourcing stories and advice from LGBT+ content creators, we also partnered with the LA LGBT Center to ensure the campaign had a material connection to the community outside of social media.